The Obsidian Residences
Brand Identity & Digital Experience for Ultra-Luxury Real Estate.
Role
Product Designer / Brand Strategist
Tools
Relume.io, Figma
Timeline
Concept to Execution (2026)
The Problem
The luxury real estate market is flooded with "white and bright" minimalist designs that feel hollow and interchangeable.
The Solution
Create a brand that feels solid, permanent, and mysterious. The Obsidian was chosen because it is natural volcanic glass, born from fire, incredibly sharp, and timelessly dark. It represents a sanctuary of strength.
The Design System
Colours
Sundance
#C5B358
Obsidian Black
#1A1A1B
White
#FFFFFFF
Typography
H1
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H2
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H3
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H4
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Body Text
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Buttons
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Links
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Interactive Elements
Primary Elements
Secondary Elements
View Wellness Gallery
Micro-interactions
Final Result
The digital experience was designed to be as immersive as the physical architecture. By utilizing a high-contrast 'stealth' aesthetic, the interface disappears to let the obsidian textures and molten gold accents take center stage. Every interaction is intentional, mirroring the deliberate precision of luxury craftsmanship.
Final Reflection
The Obsidian Residences project was an exploration in pushing the boundaries of traditional luxury real estate branding. By moving away from typical 'light and airy' tropes and embracing a darker, more resilient identity, we created a brand that feels permanent, rare, and unmistakably elite.