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Designed By Dai
A custom WordPress e-commerce for a minimalist crewneck clothing brand.
🛍️ Project Overview
Designed By Dai sold custom-designed crewnecks with a bold but minimal
aesthetic. The goal was to build a brand forward e-commerce experience
with a clean layout, smooth shopping flow and dark mode for user comfort.
My Role
Product Designer
Timeline
4 Months
Online Sales
+ 50%
Tools
Adobe XD
WordPress
🧩 The Design Process
This project began with wire-framing and high-fidelity mock ups to establish the structure, layout and visual style. I collaborated closely with the client to align the design with her vision and the site was then built using a WordPress template. These designs helped clarify the brand vision and streamlined the shopping flow before development.
Note: The final website was adapted from a template and differs slightly from the original wire-frames based on client preferences and technical constraints. The designs show here represent my intended UX/UI direction.
🎥 A quick look at the site’s layout, user flow and dark mode experience.
Designed By Dai Showcase
💡 Key Takeaways
This project taught me how to bring a client’s vision to life through iterative
design. I learned how to balance aesthetic minimalism with usability and
accessibility. If I revisited it, I’d bring in user testing and A/B testing to
better refine the shopping experience.
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