Designed By Dai
Responsive e-commerce web design for a minimalist crew neck clothing brand.
Designed By Dai sold custom-designed crewnecks with a bold but minimal aesthetic. The goal was to build a brand forward e-commerce experience with a clean layout, smooth shopping flow and dark mode for user comfort.
Design Process
This project began with wire-framing and high-fidelity mock ups to establish the structure, layout and visual style. I collaborated closely with the client to align the design with her vision and the site was then built using a WordPress template*. These designs helped clarify the brand vision and streamlined the shopping flow before development.
*Note: These designs represent the initial Information Architecture and intended UX/UI direction. The final implementation, adapted for a WordPress template, evolved due to stakeholder feedback and technical constraints. I have kept the original wireframes to showcase the foundational planning stage of this project.
Designed By Dai Showcase
A quick look at the site’s layout, user flow and dark mode experience.
Key Takeaways
This project taught me how to bring a client’s vision to life through iterative design. I learned how to balance aesthetic minimalism with usability and accessibility. If I revisited it, I’d bring in user testing and A/B testing to better refine the shopping experience.
